社会地位效用及燃油对私家车厂商市场策略的影响 本期目录 >>
Title: Impact of the Status Utility and Gasoline to the Marketing Strategy of the Firms of Private Cars
作者 邵晓双;谭德庆
Author(s): shaoxiaoshuang; tandeqing
摘要: 从私家车的社会地位效用及燃油消耗的角度出发,通过构建微分博弈模型,分析了私家车厂商的最优动态定价问题。得出的结论表明,私家车厂商的最优动态定价随着社会地位效用的增加而不断上涨,在一定条件下随着燃油价格的上涨而不断下降;随着两个厂商生产的私家车之间的质量差异不断增大,这种影响差异不断增大;厂商私家车的最优动态定价随时间的变化取决于社会地位效用及燃油价格二者变动的关系。
Abstract: From the perspective of the status utility of private cars and the wastage of gasoline, a differential game model of two firms offering quality differentiated private cars was built to analyze the impact of the status utility and gasoline to the marketing strategy of the firms of private cars. The results show that: with the increases of the status utility, the firms’ optimal dynamic prices increase. But with the gasoline price increases, in some conditions, the firms’ optimal dynamic prices decrease; as the difference of quality level between the two firms increases, the difference of the impact increases; the change of each firm’s optimal dynamic price with time is determined by the change relation of the status utility and gasoline price.
关键词: 社会地位效用;燃油;质量差异;私家车;微分博弈
Keywords: the status utility; gasoline; quality differentiation; private car; differential game
基金项目:
发表期数: 2018年 第1期
中图分类号: 文献标识码: 文章编号:
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